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Selected Books in the Library
Publication Date: 2002-08-15
Essays about best practices, management checklists, biographies of famous managers, and one-page summaries of must-read business classics.
Guerrilla Marketing by
Call Number: HF 5415 .L477 2007
Publication Date: 2007-05-22
The classic small-business marketing book.
The Product Manager's Desk Reference by
Call Number: HF 5415.15 .H153 2009
Publication Date: 2008-08-26
The Successful Marketing Plan by
Call Number: HF 5415.13 .H523 2003
Publication Date: 2003-05-23
Marketing Resources in the Library
The library has many resources covering all aspects of marketing. These include books, digital books, and hundreds of academic and trade journals available through various electronic databases.
In the Business Source Elite database, you will find publications such as the Journal of Marketing, Journal of International Marketing, and Journal of Personal Selling & Sales Management.
The ABI/Inform database has Academy of Marketing Studies Journal, International Marketing Review, International Journal of Sports Marketing & Sponsorship and dozens more.
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