LibGuides: Marketing: Home

Selected Books in the Library

Business by Perseus Publishing Staff (Editor); Daniel Goleman (Introduction by)
Call Number: REF HD 38.15 B 878
ISBN: 0738202428
Publication Date: 2002-08-15
Essays about best practices, management checklists, biographies of famous managers, and one-page summaries of must-read business classics.
Guerrilla Marketing by Jay Conrad Levinson; Jeannie Levinson (As told to); Amy Levinson (As told to)
Call Number: HF 5415 .L477 2007
ISBN: 9780618785919
Publication Date: 2007-05-22
The classic small-business marketing book.
The Product Manager's Desk Reference by Steven Haines; Bill Wear
Call Number: HF 5415.15 .H153 2009
ISBN: 9780071591348
Publication Date: 2008-08-26
The Successful Marketing Plan by Roman G. Hiebing; Scott W. Cooper
Call Number: HF 5415.13 .H523 2003
ISBN: 0071395210
Publication Date: 2003-05-23

Marketing Resources in the Library

The library has many resources covering all aspects of marketing. These include books, digital books, and hundreds of academic and trade journals available through various electronic databases.

In the Business Source Elite database, you will find publications such as the Journal of Marketing, Journal of International Marketing, and Journal of Personal Selling & Sales Management.

The ABI/Inform database has Academy of Marketing Studies Journal, International Marketing Review, International Journal of Sports Marketing & Sponsorship and dozens more.

Librarian

Benjamin Aloe