Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing: Marketing Topics to be Covered in Class

Marketing Topics and Sample Articles

Consumers and consumer behavior

Marketing research

Market segmentation

Market targeting

Market differentiation

Market positioning


Promotion (sales promotion)

Distribution (economic theory)


International marketing

Use of technology in marketing

Sustainable marketing (green marketing)