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Marketing: Books and eBooks

Books in the Library

The HF 5415 call numbers are where most of the physical marketing books are located, and advertising books are in the HF 5823 call numbers.

Search the library catalog for specific titles or topics. The system also searches all of the library's eBooks in a single search.


eBook Collections

The library has two eBook collections which have more than 18,000 business titles available.  The databases listed in this Research Guide are available only to Truckee Meadows Community College students, faculty and staff. You will need your TMCC credentials (Username and Password) to access them off-campus.

Selected Marketing Plans and other Marketing Books