The library has two eBook collections which have more than 18,000 business titles available. The databases listed in this Research Guide are available only to Truckee Meadows Community College students, faculty and staff. You will need your TMCC credentials (Username and Password) to access them off-campus.
Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy (includes everything you need to know about market planning, including SWOT analysis).
Other eBook marketing titles include:
Develop Your Marketing Skills (the first chapter defines the marketing concept)!