Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing: Books and eBooks

Books in the Library

The HF 5415 call numbers are where most of the physical marketing books are located, and advertising books are in the HF 5823 call numbers.

Search the library search system Primo for specific titles or topics.


eBook Collections

The library has two eBook collections which have more than 18,000 business titles available.  The databases listed in this Research Guide are available only to Truckee Meadows Community College students, faculty and staff. You will need your TMCC credentials (Username and Password) to access them off-campus.

Selected Marketing Plans and other Marketing Books